Make the Most of Your Direct Mail Campaign with Promotional Products
Apr 21, 2022
Make the Most of Your Direct Mail Campaign with Promotional Products
Although digital marketing has seemed to take the top spot when it comes to marketing these days, direct mail can still give your small business a great return on investment, if you have the right strategy and ideas behind the campaign. Direct mail allows for some impressive targeting opportunities. You can target homes and businesses by income level, family size, zip code and a number of other specifications. Direct Mail really allows you to narrow down your recipients through very targeted data.
Aside from having an eye-catching postcard design, what can your business do to make sure that your time, effort and money spent on your direct mail campaign doesn’t get tossed in the trash?
Add a promotional product!
There are many items you can include in a direct mail campaign that won’t cost you a ton of money, and in some cases, won’t cost you anything additional in postage! You will need to make sure the item you choose is light and can lay flat on a postcard or in a mailer.
Here are some great ideas that you can include in a promotional direct mail campaign: