The Eight Most Popular Product Decoration Methods
Dec 23, 2019
When it comes to product decoration methods, it's not a one size fits all approach. There are numerous ways to decorate a product and the method can vary greatly based on the material and shape of the item. Choosing the right product for your marketing program is an essential part of your marketing strategy, but it's just as important to choose a decoration method that will allow your logo to stand out.
If you are looking for the best decoration method for your promotional products, you have come to the right place! We have complied a list of the most popular decoration techniques in the industry and the types of products they are used on and why.
1. Digital Printing
Digital printing is a 4-color process direct decoration technique. This process involves your artwork being processed by a computer, then printed directly onto the surface of your product. It allows for more accurate, vibrant colors.
2. Screen Printing
Screen printing is the imprinting of a one-color (or spot color) logo onto the surface of a product. A mesh stencil is used to apply multiple layers of ink to a product, leaving a thicker, paint-like appearance. This requires a relatively flat surface without obstructions.
Dye-sublimation printing is used on products like apparel, plastic and paper. It is a printing process that uses heat to transfer dye onto materials. When heat is applied to the piece of paper, the ink turns into a gas from a solid and bonds with the fibers in the fabric to create a more permanent design. Sublimation does not wash away over time like screen printing, so if you are looking for a more permanent design on apparel, sublimation is the way to go.
4. Pad Printing
Pad printing is generally used for items that are round or have a curve or irregular shape. Promotional products such as mugs, pens, and golf balls are pad printed.
Embossing is a raised pattern image that is pressed into the material so that the image raises from the surface. It is used on material like textiles, paper, and non-woven materials such as tissue paper, vinyl, or leather. It is also a very precise method that allows for fine detail on small surfaces.
Debossing is the opposite to embossing as it is an image that it is pressed into the material and the image is heat pressed into the product, rather than being raised it is indented. Debossing is used on things like paper, leather, or vinyl.
Embroidery uses a method of stitching a design onto fabric through the use of high-speed, computer-controlled sewing machines. The embroidery method is commonly used on clothing and bags as well as patches for hats or shoes. In order to use embroidery as your imprint method, your logo will need to be converted into a digitized file, or aka a DST file.
Laser engraving is the process of using a laser to etch a design into the material of a product. Laser engraving is used on materials like glass, metal, stone and other hard materials that may not otherwise hold an ink based imprint.
Not sure of what your logo will look like on your favorite products? Reach out to us at Andrew's Promotional Group and we would be happy to hook you up with some amazing virtual proofs!